Mar-Val Food Stores, Gene’s Fine Foods and Pacific Market

Please read this Privacy Policy carefully before using this website.

Table of Contents:

• Effective Date
• Information Gathering and Dissemination Practices
• What Information We Collect and How it is Collected
• Surveys
• Refer a Friend
• Cookies and Log files
• Third Party Cookies
• Marketing Data from Third Parties
• User Communications
• How Personally Identifiable Information is Used and Disclosed
• Disclosure
• Links to Third Party Sites
• Security
• Transfer of Personal Information outside of your country of residency
• How to update your Personal Information
• Changes to this Privacy Policy
• Your Acceptance of this Privacy Policy
• Web Site Contact Information

Effective Date:

This Privacy Policy is effective August 13, 2009.

Electronic Scrip Incorporated has created this privacy statement in order to demonstrate our firm commitment to privacy. This privacy statement may be amended from time to time.

The following discloses our information gathering and dissemination practices for this website:

ESI recognizes the importance of protecting the personally identifiable information you provide to us, such as your full name, mailing address, telephone number and/or e-mail address ("Personal Information").

This Privacy Policy explains: (a) what sort of Personal Information we collect; (b) how that Personal Information is used; (c) to whom we may disclose your Personal Information; (d) how you can correct or change the Personal Information we hold about you and (e) how you can change your preferences to opt-out of receiving marketing communications.

This Privacy Policy is incorporated into, and forms part of, the Terms and Conditions, which govern your use of this website ("Site").

What Information We Collect and How it is Collected

The eScrip suite of secure applications requires users to provide contact information (like their name and email address), unique identifiers (like their group or supporter ID), financial information (like their account or credit card numbers), and demographic information (like their zip code). We use customer contact information to send the user information about our company and possible promotional material from some of our merchant partners. The customer’s contact information is also used to contact the visitor when necessary. Financial information that is collected is used to check the users’ qualifications for registration with the program. Unique identifiers (such as group or supporter ID) are collected to verify the user’s identity and for use as account numbers in our record system. Demographic and profile data is also collected at our site. We use this data to tailor the visitor’s experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences.

In addition, we may receive Personal Information, as well as other information about you from our merchants, such as purchase transaction(s), order number and date and time of purchase. We process such information in accordance with this Privacy Policy. Participating merchants may have different privacy practices and we encourage you to read their privacy policies.

Surveys

From time-to-time we may provide you the opportunity to participate in contests or surveys on our Site. If you participate, we will request certain Personal Information from you. Participation in these surveys or contests is voluntary. The requested information typically includes contact information (such as name, email and/or mailing address) and demographic information. We may use this information to publish contest winners, to monitor site traffic or personalize the site (in the case of anonymous information collected in surveys) and/or to send participants an email newsletter. We may use a third party service provider to conduct these surveys or contests; however, that company will be prohibited from using your Personal Information for any other purpose. We will not share the Personal Information that you provide through a contest or survey with any other third parties, other than our parent company, unless you so consent or as otherwise provided in this Privacy Policy.

Refer a Friend

We may offer a referral service so that we can tell one of your friends about our Site or services by forwarding certain marketing communications and/or emails to an individual you believe may be interested in our products and services.

Cookies and Log files

Like many websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and click stream data. We use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users• movements around the site and to gather demographic information about our user base as a whole. After collection, during our processing of the data, we link this automatically-collected data to the Personal Information that we hold.

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use session and persistent cookies on this Site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s "help" file. We use persistent cookies to store your log in information so that you don'•t have to enter it more than once per visit to use our Site. Persistent cookies also enable us to track and more effectively target the interests of our users to enhance their experience of this Site. If you reject persistent or session cookies, you may still use our Site, but your ability to use some areas of our Site, such as cash back rewards, contests or surveys, will be limited. You may learn about how to remove persistent and/or session cookies by visiting the Interactive Advertising Bureau•s website, allaboutcookies.org. We link the information we store in cookies to any Personal Information that we gather about our users.

Third Party Cookies

In addition, we may use advertising technology to place advertisements on search engines, on our Site and/or on third party sites upon which we advertise. This technology uses information about your previous visits to this Site and the third party sites upon which we advertise to tailor the advertisements shown to you. In the course of serving our advertisements, a unique third-party cookie may be placed or recognized on your browser. In addition, we use cookies, provided by our ad serving partner, to help manage our site. This third party technology enables our ad server to recognize a browser’s cookie when a browser visits this site and to learn which advertisements or listings bring users to our Web site. The information we collect and share through this technology is not personally identifiable.

Marketing Data from Third Parties

We may combine the information you submit under your account with other information from other services and/or received from third parties, including from our merchants to better target our advertising and to improve the quality of our services.

User Communications

When you communicate with us (by postal mail, email or otherwise), we may retain those communications to enable us to process enquiries, respond to your requests and improve our services.

How Personally Identifiable Information is Used and Disclosed

Usage:

We only use and/or process Personal Information for the purposes described in this Privacy Policy, including for the following purposes:

• To identify you as a user of our service(s);
• To provide the services and offerings that you request, to communicate with you regarding such services and offerings (including sending you service-related emails), to facilitate your transactions with our merchants and to provide customer support relating to such services and offerings;
• To ensure the proper functioning of the Site and our services;
• to meet our research and product/service development needs and to improve our Site, services and offerings;
• To personalize your experience, including targeting our services and offerings to you. We store information that we collect through cookies, log files, clear gifs, and/or third party sources to create a summary of your preferences. We tie your Personal Information and/or your usage history, to information in the summary, in order to provide tailored promotions and marketing offers, to improve the content of the site for you and/or to determine your preferences.
• We may match information collected from you through different means or at different times, including, for example, information collected online and offline, and use such information along with information obtained from other sources, including third parties.
• To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with, such as companies that perform marketing services and other business operations for us.

Disclosure

We may disclose your Personal Information under the following conditions:

To our participating merchants to enable them to track which of their customers use our Service. Data shared with such third parties may include name, email address and/or mailing address; and to our group companies to enable us to provide the services to you, to third parties who process rebate check payments, hosting companies, content providers and software and/or hardware vendors who may have access to our databases.

We require that our participating merchants and vendors agree to process your Personal Information in accordance with our instructions, this Privacy Policy and any other appropriate confidentiality and security measures. These types of third parties are not permitted to use your information for any secondary purposes. We may also disclose your Personal Information to government, regulatory and law enforcement agencies to the extent disclosure is required or authorized by law and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Site properly, or to protect or defend our rights or the rights or well-being of our employees, users or others and/or if you are involved (or are suspected of being involved) in any illegal activity (even without a subpoena, warrant or court order).

We may transfer your information to third parties as a result of or in connection with a sale, merger, consolidation, transfer of assets, reorganization or liquidation, and we shall notify of any such activity if your Personal Information becomes subject to a different privacy policy.

We may disclose certain information about you such as first name, first initial of last name and city/town of residence publicly as an example of representative savings and/or to identify you as a user of our service.

Links to Third Party Sites

Our Site may contain links or references to third party websites and the privacy policies of these sites may differ from our own. Please be aware that we have no control over websites other than those controlled by our group companies, and our privacy policy does not apply to such websites. Electronic Scrip Incorporated is not responsible for the privacy practices or the content of such Web sites. We encourage you to read their privacy policies.

Security

This site has security measures in place to protect the loss, misuse and alteration of the information under our control. The transfer of confidential information such as credit card numbers and financial data are communicated via state of-the-art encryption. Our Web server and database reside behind a firewall in a secure datacenter with fault tolerance, offsite backup and fire protection. We maintain a multi-tiered system with no direct access to the database.

You can also unsubscribe to email marketing by emailing customer service.

This information can also be faxed to us at 530-268-4843 or mailed to

If you elect to opt out, such election will not apply to (a) communications that are directly related to the fulfillment of a specific transaction you have requested; (b) shall not preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your Personal Information to provide benefits, to provide support and for any other purpose relating to your use of the eScrip program service and (c) shall not preclude us from disclosing your Personal Information as described in this Privacy Policy for purposes other than sending you promotional and marketing materials not related to your user of our service(s).

Transfer of Personal Information outside of your country of residency

You acknowledge that we may need to host or store data outside of your country of residency, and in particular in the United States of America. Although we cannot guarantee the same level of protection for your personal information as may be afforded in your country, and despite the risks entailed with on-line communications, we take every reasonable precaution to protect your personal information.

How to update your Personal Information

We take reasonable steps to ensure that the Personal Information we collect and process is accurate, complete and current, but you may contact us via email to correct or keep up to date your Personal Information. This information can also be faxed to us at 530-268-4843 or mailed to

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently on the Site. We encourage you to read any revised Privacy Policy.

Your Acceptance of this Privacy Policy

By using our Site and/or using the Electronic Scrip Inc./ESI/eScrip service, you signify your acceptance of our Privacy Policy.

Web Site Contact Information

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, please contact us via email or send postal mail to

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